Manager’s Message – November 2019

Monthly Manager's Message Header - Powerlines against a sunset

Dear Members,

Michael J. Bradshaw

You pay your electricity bill every month, and more than likely, you think, “That’s done.” But the truth is, we’re more than just a utility provider. Everyone at Benton REA is committed to building even stronger connections with you and the local communities we serve. But we can’t do this without your feedback.

We want to provide you with reliable and useful information, resources and services. Electric cooperatives are organized around a strong commitment to make a difference and provide excellent service to our members.

For the past few years, we’ve conducted a survey to obtain an American Customer Satisfaction Index score. We’ve scored higher than most electric cooperatives in the nation for the past three years. You gave Benton REA an 89 out of 100, which means you’re extremely satisfied.

However, there’s always room for improvement. I need to know how we can improve so we not only meet, but exceed, your expectations in the areas of customer service, reliable electric service and dependable internet and computer networking services.

Our surveys help us discover more about you and how we can improve. For example, survey scores show we’re trending downward with regard to members’ satisfaction of our energy-efficiency programs, so we’re going to host a webinar this fall for anyone who wishes to learn how to save energy in their home. This will be available to all members, even if you weren’t able to attend our classes in the past. We’re also adding an employee training program to improve our on-the-phone and in-person customer service.

What else can we improve at Benton REA to provide better service to you? Surveys are great, but we always appreciate additional feedback from you, our members. We want to know how we can better serve you. You can contact us by phone at 800-221- 6987, by email at or you can send your comments with your next Benton REA payment. I look forward to hearing from you.


Michael J. Bradshaw signature

Michael J. Bradshaw

General Manager

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